Ido "Hebrew Hammer" Pariente, is Israel's top mixed martial arts fighter and trainer. Pariente specializes in MMA, Brazilian Jiu Jitsu, Muay Thai and Boxing, and is the current head of the Israeli martial arts academy. In 2007, The Jerusalem Post described Pariente as "...the biggest name in Israel's young MMA scene..."

Pariente worked closely with us to create a brand for his academy that would incorporate elements of his philosophy about mixed martial arts, "strength, athleticism, flexibility and balance".  He needed a responsive digital brand that would work well with online / offline campaigns, apparel, and the website.

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